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Primally Pure’s Ad Campaign Calling Sunscreen “Poison” Provokes Beauty Industry Outrage—Purposefully
Primally Pure’s advertising campaign provocatively proclaiming its new sunscreen Sun Cream SPF 30 is “100% poison-free” and, “The sun isn’t poison, but your sunscreen is,” was created to instigate discussion—and it certainly has, with beauty industry insiders, social media critics and even a dermatologist featured in the campaign, Teo Soleymani, condemning the brand ... The post Primally Pure’s Ad Campaign Calling Sunscreen “Poison” Provokes Beauty Industry Outrage—Purposefully appeared first on Beauty Independent.
Primally Pure’s advertising campaign provocatively proclaiming its new sunscreen Sun Cream SPF 30 is “100% poison-free” and, “The sun isn’t poison, but your sunscreen is,” was created to instigate discussion—and it certainly has, with beauty industry insiders, social media critics and even a dermatologist featured in the campaign, Teo Soleymani, condemning the brand
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The post Primally Pure’s Ad Campaign Calling Sunscreen “Poison” Provokes Beauty Industry Outrage—Purposefully appeared first on Beauty Independent.
