Trends: the world's high-end perfume market is booming
Niche perfumes are on a roll! All around the world, consumers seeking uniqueness are discovering these fragrances... and they are willing to spend money on them, as the successful Esxence show demonstrated in Milan: the 2025 annual event welcomed almost 400 brands and 13,000 visitors, a clear sign of a passion. Here is an overview of a market on the move. According to Julien Sausset, CEO of Parfums de Marly, niche perfumes now represent 12 to 15% of the world's perfume market, with an... - Markets & trends / A la une
Niche perfumes are on a roll! All around the world, consumers seeking uniqueness are discovering these fragrances... and they are willing to spend money on them, as the successful Esxence show demonstrated in Milan: the 2025 annual event welcomed almost 400 brands and 13,000 visitors, a clear sign of a passion. Here is an overview of a market on the move.
According to Julien Sausset, CEO of Parfums de Marly, niche perfumes now represent 12 to 15% of the world's perfume market, with an...
-
Markets & trends
/
A la une
