Lancôme Opens First Boutique in Cambodia with Star-Studded Launch Event
Lancôme has inaugurated its very first standalone boutique in Cambodia, located at Aeon Mall Phnom Penh. The post Lancôme Opens First Boutique in Cambodia with Star-Studded Launch Event appeared first on Global Cosmetics News.
THE WHAT? Lancôme has inaugurated its very first standalone boutique in Cambodia, located at Aeon Mall Phnom Penh. The launch was celebrated on May 24 with an exclusive event attended by Thai actor Gun Atthaphan and notable Cambodian personalities such as Yubin Shin and SK, drawing attention from media and beauty enthusiasts alike.
THE DETAILS The boutique offers Lancôme’s full portfolio of luxury skincare, makeup, and fragrance products, with personalized consultations provided by expert beauty advisors. As part of the launch festivities, select guests participated in a private masterclass showcasing the scientific innovation behind the new Génifique Ultimate Serum. The day concluded with an elegant dinner at the Sofitel Pavilion, ensuring a memorable luxury brand experience for VIP attendees.
THE WHY? This strategic move strengthens Lancôme’s foothold in Southeast Asia, tapping into Cambodia’s emerging luxury beauty market. By combining immersive retail experiences with exclusive events and celebrity appearances, the brand aims to deepen its local consumer engagement, reinforce its premium positioning, and drive regional growth.
Source: KHMER TIMES
The post Lancôme Opens First Boutique in Cambodia with Star-Studded Launch Event appeared first on Global Cosmetics News.
