Pamela Anderson Named New Face of Biolage, Ushering in Brand’s Largest Campaign in Decades
Biolage Professional Hair Spa has unveiled Pamela Anderson as the star of its largest campaign in over 30 years, marking the iconic actress and activist’s first-ever haircare partnership. The post Pamela Anderson Named New Face of Biolage, Ushering in Brand’s Largest Campaign in Decades appeared first on Global Cosmetics News.
THE WHAT? Biolage Professional Hair Spa has unveiled Pamela Anderson as the star of its largest campaign in over 30 years, marking the iconic actress and activist’s first-ever haircare partnership. Anderson’s debut with Biolage aligns with the brand’s new chapter, emphasizing wellness-driven, vegan, and cruelty-free hair solutions.
THE DETAILS The collaboration coincides with Biolage’s sweeping brand relaunch, which introduced eco-friendly packaging, sustainable practices, and elevated self-care messaging. Anderson will front campaigns for hero products like the Hydra Source collection and the new Full Rescue line, which features micro-dosed concentrates designed for optimal hair restoration. Her involvement spans multiple activations targeting both consumers and salon professionals, with the first campaign launching June 2.
THE WHY? By enlisting Pamela Anderson — a globally recognized beauty icon and advocate for animal rights — Biolage is strengthening its identity as a purpose-driven, modern haircare leader. This partnership not only amplifies the brand’s renewed commitment to clean beauty and sustainability but also connects Biolage with consumers seeking authenticity, wellness, and intentional self-care in their hair routines.
Source: PR Newswire
The post Pamela Anderson Named New Face of Biolage, Ushering in Brand’s Largest Campaign in Decades appeared first on Global Cosmetics News.
