Beauty Independent

Countering DEI Retrenchment, Macy’s And AMP Beauty Part...

While some retailers are scaling back their commitments to diversity, equity and...

Countering DEI Retrenchment, Macy’s And AMP Beauty LA P...

While some retailers are scaling back their commitments to diversity, equity and...

4 Ways Bootstrapped Skincare Brand Mara Holds Its Own A...

At Sephora, most brands that shoppers may consider indie—Summer Fridays, Glow Re...

Countering DEI Retrenchment, AMP Beauty LA And Macy’s P...

While some retailers are scaling back their commitments to diversity, equity and...

Professional Or Personal?: Entrepreneurs On Whether Bea...

Some of the most eye-popping nuggets from the lawsuit filed on March 4 by former...

Professional Or Personal? Entrepreneurs On Whether Beau...

Some of the most eye-popping nuggets from the lawsuit filed on March 4 by former...

The Next 85 Days Are Critical For Future-Proofing Beaut...

Whether a beauty brand generates $1 billion or $1, it can’t be disentangled from...

Indie Beauty Reality Check: How Much It Really Costs To...

After we ran a No Stupid Questions story last year on the costs of launching a b...

Indie Beauty Reality Check: How Much It Really Costs To...

After we ran a No Stupid Questions story last year on the costs of bringing a be...

Bulletin Co-Founder Ali Kriegsman On Why Founder-Led Br...

At Bulletin, Ali Kriegsman and Alana Branston built an unexpected empire. After ...

“Tariffs Are A Death Sentence”: Nearly 40 Female Brand ...

A group of nearly 40 female founders from consumer packaged goods brands that ha...

New Skincare Brand Glean Wants To Raise The Profile Of ...

New skincare brand Glean is looking to make qasil, an East African botanical, as...

Indie Beauty Dish: Retail Launches, Brand Deals And Mor...

Nameless CPG appears to have acquired Freck Beauty. It joins a portfolio at the ...

Focused On Bigger Issues, Ulta Beauty And Target Step B...

As Ulta Beauty and Target face consumer caution, the slowing momentum of beauty ...

Digital Health Company Wellkasa Acquires Supplement Bra...

Digital health and nutraceutical company Wellkasa has acquired supplement brand ...

The Beauty Industry’s Tariffs-Fueled Transformation Is ...

If President Donald Trump doesn’t change course, his administration’s sweeping t...

“This Is Insane”: Beauty Brands Scramble To Assess Tari...

After President Donald Trump announced sweeping tariffs on some 180 countries an...

Amid Beauty’s Languishing Loyalty, Here’s What Brands A...

Data from NielsenIQ shows that beauty brand loyalty has plummeted 20% in the las...

Beauty Brands’ New Marketing Tactics Elevate Everyday C...

With the old model of digital advertising more expensive and less effective than...

New Sexual Wellness Brands Carve Out Niches And Incorpo...

With the sexual wellness category not quite as sexy to retailers, investors and ...

Beauty Brands Refine Paid Social Media Advertising To M...

Over the last year or so, we’ve heard from many emerging beauty brands that they...

Science-Backed Skincare Brand Mark Los Angeles Launches...

Mark Los Angeles, the luxury skincare brand rooted in the principles of pharmace...

How A Kind Snacks Veteran Now At Camino Partners Looks ...

An early mover in the better-for-you snacks category, Kind Snacks is now a stand...

How Croda Is Helping Brands Build Products For Textured...

When Lisa Price made headlines by buying back Carol’s Daughter in early March, i...

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