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Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting
With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment. Cocokind and 54 Thrones, for example, are reimagining brand trips with customers as the travelers and evangelists, while ... The post Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting appeared first on Beauty Independent.
With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment.
Cocokind and 54 Thrones, for example, are reimagining brand trips with customers as the travelers and evangelists, while
...
The post Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting appeared first on Beauty Independent.
