![F/A-XX hints, icebreaker ambitions and previewing day two of Sea Air Space [VIDEO]](https://breakingdefense.com/wp-content/uploads/sites/3/2025/04/250407_SAS_2025_indopac_WELCH-scaled-e1744076170241.jpg?#)
Amid Beauty’s Languishing Loyalty, Here’s What Brands Are Doing To Keep Notoriously Fickle Customers
Data from NielsenIQ shows that beauty brand loyalty has plummeted 20% in the last two years. As evidence of the lack of loyalty, the market research firm notes 90% of purchases on Amazon, expected to be No. 1 beauty retailer in the United States this year, are unbranded. In an environment ... The post Amid Beauty’s Languishing Loyalty, Here’s What Brands Are Doing To Keep Notoriously Fickle Customers appeared first on Beauty Independent.
Data from NielsenIQ shows that beauty brand loyalty has plummeted 20% in the last two years. As evidence of the lack of loyalty, the market research firm notes 90% of purchases on Amazon, expected to be No. 1 beauty retailer in the United States this year, are unbranded. In an environment
...
The post Amid Beauty’s Languishing Loyalty, Here’s What Brands Are Doing To Keep Notoriously Fickle Customers appeared first on Beauty Independent.
