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Australian underwear label Bonds makes its US debut
Bonds makes US debut with campaign starring Robert Irwin Credits: Bonds Australian underwear brand Bonds has made its official debut in the United States. Founded in 1915 by George Bond, the brand has expanded over the last 100-plus years into an Aussie icon. “We’re thrilled to introduce our iconic underwear and signature Aussie spirit to the US,” said Tanya Deans, president of Bonds Australia, in a statement. “Americans might wonder - how are Aussies so laid back in a land filled with dangerous creatures like sharks, spiders, crocs, and snakes? The answer is simple: They’re all wearing Bonds.” Bonds makes US debut with campaign starring Tkay Maidza Credits: Bonds A subsidiary of HanesBrands, the brand has been introduced to the US market through a new creative campaign starring conservationist Robert Irwin and emerging hip-hop artist Tkay Maidza. Wearing different models from Bonds, the two posed with real-life snakes and spiders for the ‘Made for Down Under campaign.’ “We cannot wait for our US mates to experience Bonds for the first time,” added Deans. “The average Aussie has 12 Bonds products in their home. We’re quite literally the first thing people put on in the morning and the last thing they take off at night. Now, we’re excited to help Americans level up their top drawer with down-under comfort.” Some of Bonds most popular styles and collections, including the Ioncs, Originals, Everyday, Chesty Tanks, and Chafe Off, are now available exclusively in the US on Amazon and online at www.bondsaustralia.com.
Australian underwear brand Bonds has made its official debut in the United States.
Founded in 1915 by George Bond, the brand has expanded over the last 100-plus years into an Aussie icon.
“We’re thrilled to introduce our iconic underwear and signature Aussie spirit to the US,” said Tanya Deans, president of Bonds Australia, in a statement. “Americans might wonder - how are Aussies so laid back in a land filled with dangerous creatures like sharks, spiders, crocs, and snakes? The answer is simple: They’re all wearing Bonds.”
A subsidiary of HanesBrands, the brand has been introduced to the US market through a new creative campaign starring conservationist Robert Irwin and emerging hip-hop artist Tkay Maidza. Wearing different models from Bonds, the two posed with real-life snakes and spiders for the ‘Made for Down Under campaign.’
“We cannot wait for our US mates to experience Bonds for the first time,” added Deans. “The average Aussie has 12 Bonds products in their home. We’re quite literally the first thing people put on in the morning and the last thing they take off at night. Now, we’re excited to help Americans level up their top drawer with down-under comfort.”
Some of Bonds most popular styles and collections, including the Ioncs, Originals, Everyday, Chesty Tanks, and Chafe Off, are now available exclusively in the US on Amazon and online at www.bondsaustralia.com.
