US fashion brands face an ‘existential threat’ as tariff reality sets in

Chaos and crisis management ensued in the 48 hours after President Trump announced blanket tariffs on global partners, triggering a trade war and catching fashion in its crosshairs.

Apr 7, 2025 - 05:36
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US fashion brands face an ‘existential threat’ as tariff reality sets in
Chaos and crisis management ensued in the 48 hours after President Trump announced blanket tariffs on global partners, triggering a trade war and catching fashion in its crosshairs.