How Consumers Feel About Aging: Findings From a Global Consumer Survey

How Consumers Feel About Aging: Findings From a Global Consumer Survey Wondering how consumers are feeling about aging and how best to respond as a beauty brand? A globally aging population is redefining beauty as we know it, and consumers… Read More How Consumers Feel About Aging: Findings From a Global Consumer Survey

Feb 27, 2025 - 11:40

How Consumers Feel About Aging: Findings From a Global Consumer Survey

Wondering how consumers are feeling about aging and how best to respond as a beauty brand? A globally aging population is redefining beauty as we know it, and consumers are leading the conversation. Our latest white paper shines the spotlight on the Openstreams Foundation’s latest global consumer survey, sponsored by BEAUTYSTREAMS. This survey, conducted across seven countries with over 1,000 respondents, unlocks exclusive insights, revealing how consumers across the world—from Gen Z to 80+—view aging, beauty standards; skin care, hair care, and make-up habits and purchases; and social media.

What do consumers really want? How are their behaviors shifting in a world where the median age continues to climb? This must-read white paper gives you the data, trends, and expert analysis to shape future-ready strategies in an aging world.

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