Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us 

E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora. But I’ll be honest: It took my breath away a bit. As an ... The post Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us  appeared first on Beauty Independent.

Jun 2, 2025 - 05:30
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Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us 

E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora.

But I’ll be honest: It took my breath away a bit.

As an

...

The post Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us  appeared first on Beauty Independent.