Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us
E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora. But I’ll be honest: It took my breath away a bit. As an ... The post Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us appeared first on Beauty Independent.

E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora.
But I’ll be honest: It took my breath away a bit.
As an
...
The post Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us appeared first on Beauty Independent.