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Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets.
In its first year alone, Rhode, the gen Z-loved 3-year-old brand founded by Hailey Bieber that E.l.f. Beauty just scooped up for $1 billion, generated $100 million in sales in direct-to-consumer distribution. In nearly eight years of forecasting for DTC brands, Nishi Shah, partner and co-founder of ... The post Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets. appeared first on Beauty Independent.
In its first year alone, Rhode, the gen Z-loved 3-year-old brand founded by Hailey Bieber that E.l.f. Beauty just scooped up for $1 billion, generated $100 million in sales in direct-to-consumer distribution.
In nearly eight years of forecasting for DTC brands, Nishi Shah, partner and co-founder of
...
The post Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets. appeared first on Beauty Independent.
