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#FierceMadness: The Fonz leads Apellis’ Syfovre spot to victory in 2025 Drug Ad Tournament
Tapping into Henry Winkler’s status as a beloved Hollywood icon has majorly paid off for Apellis Pharmaceuticals, whose recent TV commercial for its geographic atrophy drug Syfovre starring the actor once known as Arthur Fonzarelli has been crowned the champion of this year’s Fierce Madness Drug Ad Tournament.
Tapping into Henry Winkler’s status as a beloved Hollywood icon has majorly paid off for Apellis Pharmaceuticals, whose recent TV commercial for its geographic atrophy drug Syfovre starring the actor once known as Arthur Fonzarelli has been crowned the champion of this year’s Fierce Madness Drug Ad Tournament.
