How Croda Is Helping Brands Build Products For Textured Hair

When Lisa Price made headlines by buying back Carol’s Daughter in early March, it was more than a feel-good founder story. It marked a full-circle moment for a category that’s become one of the most dynamic and fastest-growing segments in haircare: textured hair. Once underrepresented, the textured hair market ... The post How Croda Is Helping Brands Build Products For Textured Hair appeared first on Beauty Independent.

Apr 3, 2025 - 05:07
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How Croda Is Helping Brands Build Products For Textured Hair

When Lisa Price made headlines by buying back Carol’s Daughter in early March, it was more than a feel-good founder story. It marked a full-circle moment for a category that’s become one of the most dynamic and fastest-growing segments in haircare: textured hair.

Once underrepresented, the textured hair market

...

The post How Croda Is Helping Brands Build Products For Textured Hair appeared first on Beauty Independent.