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After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment
With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner broad exposure in a media environment where content, particularly for young consumers, is siloed and appointment ... The post After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment appeared first on Beauty Independent.
With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner broad exposure in a media environment where content, particularly for young consumers, is siloed and appointment
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The post After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment appeared first on Beauty Independent.
