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Thailand launches new campaign to promote itself as wellness destination
Thailand has launched the Amazing Thailand Health and Beauty campaign, which is aimed at positioning the Asian country as a top wellness destination in the region. The promotion will include cross-industry collaborations, immersive consumer events and exclusive discounts. The post Thailand launches new campaign to promote itself as wellness destination appeared first on Global Cosmetics News.
THE WHAT? Thailand has launched the Amazing Thailand Health and Beauty campaign, which is aimed at positioning the Asian country as a top wellness destination in the region. The promotion will include cross-industry collaborations, immersive consumer events and exclusive discounts.
THE DETAILS According to a report published by Travel and Tour World, Thailand’s Tourism Authority’s strategic initiative is aimed at cementing the country’s position as a leading health and beauty tourism hub in the ASEAN region.
THE WHY? Demand for holistic travel experiences is on the rise, Travel and Tour World reports, and this initiative seeks to tap into the growing appetite for well-being travel across the region.
The post Thailand launches new campaign to promote itself as wellness destination appeared first on Global Cosmetics News.
