4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora

At Sephora, most brands that shoppers may consider indie—Summer Fridays, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive at the chain without a major cash infusion. Mara is out to prove otherwise.   Founded ... The post 4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora appeared first on Beauty Independent.

Apr 16, 2025 - 03:12
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4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora

At Sephora, most brands that shoppers may consider indie—Summer Fridays, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive at the chain without a major cash infusion. Mara is out to prove otherwise.  

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The post 4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora appeared first on Beauty Independent.