Shiseido unveils mineral sun screen development
Together with scientists from the Tokyo University of Agriculture and Technology, Shiseido has developed the world’s first formulation technology that triggers UV scattering agents to achieve their optimal dispersion state on the skin. The post Shiseido unveils mineral sun screen development appeared first on Global Cosmetics News.
THE WHAT? Together with scientists from the Tokyo University of Agriculture and Technology, Shiseido has developed the world’s first formulation technology that triggers UV scattering agents to achieve their optimal dispersion state on the skin.
THE DETAILS With this new UV protection technology, when applied to the skin, the flocculated particles of the UV scattering agents spontaneously transition into a uniform state on the skin, creating a transparent, uniform film that conforms to the shape of the skin.
THE WHY? Thanks to this technology, the J-beauty behemoth will be able to launch a mineral sunscreen that creates a protective film, providing a transparent, uniform finish while offering high UV protection. It reduces white cast after application, which has been an issue with mineral sunscreen formulations, and allows the UV protection components to adhere evenly to the skin too, resulting in a smooth texture.
The post Shiseido unveils mineral sun screen development appeared first on Global Cosmetics News.
