Desigual closes 2024 with sales of 332 million euros
‘Flagship store’ of Desigual in Shanghai, China. Credits: Desigual. Madrid – Spanish fashion multinational Desigual reported its key economic indicators recorded at the close of its last financial year, 2024. The company completed the year with a turnover of 332 million euros. Based on information provided by the Spanish company's management, Desigual closed the 2024 financial year with total sales of 332 million euros. In the absence of the 2023 figures, which the company did not provide, this represents a 12.40 percent contraction compared to the 379 million euros reported during the 2022 financial year, and a 43.72 percent decrease compared to the 590 million euros the company generated in 2019. As we know, this was the last year to be completed before the coronavirus pandemic. In terms of profitability, Desigual closed 2024 with earnings before tax (EBT) of 3.1 million euros. No further details were provided on how this translated into net profit or loss. At the close of the 2022 financial year, this figure was a positive net profit of 3 million euros. “Turnover in 2024 reached 332 million euros and the result before tax is positive at 3.1 million euros, consolidating the company's progress towards profitability,” the Spanish fashion firm's management said. They also emphasised that, after this 2024 financial year, the brand successfully completed its transformation process, which began in 2019, and is preparing for a new phase of growth. Online and international markets as cornerstones for growth Paving the way for the opening of this new chapter, the performance of the company in both online channels and international markets stood out as key pillars of Desigual's 2024 accounts. Looking at different channels, Desigual's brick and mortar sales accounted for 65 percent of the company's total turnover. Online sales accounted for the remaining 35 percent, reaching 116 million euros. This is a significant increase from the 19 percent of total turnover represented by Desigual's online sales at the close of 2019. Over the past year, the company worked to continue boosting this by expanding Desigual's digital presence on international digital platforms such as the online shops of US department stores Macy’s and Nordstrom. Looking at different markets, Desigual highlighted its performance in key countries such as the US ( up 7 percent) and Japan (up 9 percent). They did not provide total figures, only year-on-year growth percentages. The firm's performance in the countries that make up the economic areas of Central Europe, the Middle East and Africa (EMEA) was even better, with an increase of 11 percent. Other notable factors from the same financial year, which the company closed with a presence in 95 countries, include the ongoing work to promote the repositioning of the firm and its approach to “a younger and ‘fashionista’ customer”. The company has been working towards this goal since 2019, and claims it has managed to reduce the average age of Desigual's new customer by almost 10 years. Desigual also noted the further progress made in optimising and improving its commercial network. As part of this optimisation process, in the last two years, the retail space of its stores has been reduced by 28 percent. Over the past five years, 98 million euros have been invested in this process. These funds have made it possible to introduce Desigual's new store concept in 90 percent of its entire retail network, which comprises 282 brand stores. The network continued to expand during 2024 with openings such as its new “flagship store” in Shanghai. A 2025 for consolidating the ‘new’ Desigual Looking ahead to 2025, Desigual expects this year to be the third consecutive year that the company completes with organic growth in the main indicators of its business model. To achieve this forecast, they will focus on consolidating the company's new positioning in the market. The communications and marketing department will be allocated 10 percent of Desigual's total turnover, the largest investment in the company's history. These funds will be used to carry out a series of different actions, as part of the consolidation strategy that has already begun with the recent signing of Spanish actress Ester Expósito as Desigual's new global ambassador for 2025. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
Madrid – Spanish fashion multinational Desigual reported its key economic indicators recorded at the close of its last financial year, 2024. The company completed the year with a turnover of 332 million euros.
Based on information provided by the Spanish company's management, Desigual closed the 2024 financial year with total sales of 332 million euros. In the absence of the 2023 figures, which the company did not provide, this represents a 12.40 percent contraction compared to the 379 million euros reported during the 2022 financial year, and a 43.72 percent decrease compared to the 590 million euros the company generated in 2019. As we know, this was the last year to be completed before the coronavirus pandemic.
In terms of profitability, Desigual closed 2024 with earnings before tax (EBT) of 3.1 million euros. No further details were provided on how this translated into net profit or loss. At the close of the 2022 financial year, this figure was a positive net profit of 3 million euros.
“Turnover in 2024 reached 332 million euros and the result before tax is positive at 3.1 million euros, consolidating the company's progress towards profitability,” the Spanish fashion firm's management said. They also emphasised that, after this 2024 financial year, the brand successfully completed its transformation process, which began in 2019, and is preparing for a new phase of growth.
Online and international markets as cornerstones for growth
Paving the way for the opening of this new chapter, the performance of the company in both online channels and international markets stood out as key pillars of Desigual's 2024 accounts.
Looking at different channels, Desigual's brick and mortar sales accounted for 65 percent of the company's total turnover. Online sales accounted for the remaining 35 percent, reaching 116 million euros. This is a significant increase from the 19 percent of total turnover represented by Desigual's online sales at the close of 2019. Over the past year, the company worked to continue boosting this by expanding Desigual's digital presence on international digital platforms such as the online shops of US department stores Macy’s and Nordstrom.
Looking at different markets, Desigual highlighted its performance in key countries such as the US ( up 7 percent) and Japan (up 9 percent). They did not provide total figures, only year-on-year growth percentages. The firm's performance in the countries that make up the economic areas of Central Europe, the Middle East and Africa (EMEA) was even better, with an increase of 11 percent.
Other notable factors from the same financial year, which the company closed with a presence in 95 countries, include the ongoing work to promote the repositioning of the firm and its approach to “a younger and ‘fashionista’ customer”. The company has been working towards this goal since 2019, and claims it has managed to reduce the average age of Desigual's new customer by almost 10 years.
Desigual also noted the further progress made in optimising and improving its commercial network. As part of this optimisation process, in the last two years, the retail space of its stores has been reduced by 28 percent. Over the past five years, 98 million euros have been invested in this process. These funds have made it possible to introduce Desigual's new store concept in 90 percent of its entire retail network, which comprises 282 brand stores. The network continued to expand during 2024 with openings such as its new “flagship store” in Shanghai.
A 2025 for consolidating the ‘new’ Desigual
Looking ahead to 2025, Desigual expects this year to be the third consecutive year that the company completes with organic growth in the main indicators of its business model. To achieve this forecast, they will focus on consolidating the company's new positioning in the market.
The communications and marketing department will be allocated 10 percent of Desigual's total turnover, the largest investment in the company's history. These funds will be used to carry out a series of different actions, as part of the consolidation strategy that has already begun with the recent signing of Spanish actress Ester Expósito as Desigual's new global ambassador for 2025.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
This article was translated to English using an AI tool.
