L’Oreal names WPP Beauty Tech Labs as advocacy and influencer agency for Australia and New Zealand
L’Oreal has announced the appointment of WPP Beauty Tech Labs as its advocacy and influencer agency for the Australia and New Zealand markets. The media agency is charged with consolidating the French beauty giant’s influencer activity across 32 of its brands. The post L’Oreal names WPP Beauty Tech Labs as advocacy and influencer agency for Australia and New Zealand appeared first on Global Cosmetics News.
THE WHAT? L’Oreal has announced the appointment of WPP Beauty Tech Labs as its advocacy and influencer agency for the Australia and New Zealand markets. The media agency is charged with consolidating the French beauty giant’s influencer activity across 32 of its brands.
THE DETAILS According to a report published by Media Week, the WPP Beauty Tech Labs team leverages talent from across the WPP network and will oversee full-service influencer management, ensuring greater consistency, strengthened governance and compliance.
THE WHY? Georgia Hack, Chief Digital and Marketing Officer, L’Oreal ANZ, told Media Week, “This collaboration with WPP is dedicated to driving innovation, transformation, and excellence in the content and advocacy space.
“Under this partnership, WPP Beauty Tech Labs will go beyond day-to-day brand activities, streamlining operations, enhancing brand strategies, and providing valuable industry insights. It will also enable L’Oréal to scale its influencer marketing activity, tapping into new markets, connecting with diverse communities in more meaningful ways, and strengthening its position as a leader in the beauty industry.”
The post L’Oreal names WPP Beauty Tech Labs as advocacy and influencer agency for Australia and New Zealand appeared first on Global Cosmetics News.
