Method to promote new body wash line at Coachella
Method is celebrating year two of its three-year sponsorship of Coachella Valley Music and Arts Festival. As the festival's official body and hair care sponsor, the SC Johnson-owned brand is unveiling Dream in the Desert – an immersive, multi-sensory activation inspired by the transformational power of the shower and its new Dream Foam Foaming Body Wash. The post Method to promote new body wash line at Coachella appeared first on Global Cosmetics News.
THE WHAT? Method is celebrating year two of its three-year sponsorship of Coachella Valley Music and Arts Festival. As the festival’s official body and hair care sponsor, the SC Johnson-owned brand is unveiling Dream in the Desert – an immersive, multi-sensory activation inspired by the transformational power of the shower and its new Dream Foam Foaming Body Wash.
THE DETAILS Located on Coachella’s Main Grounds, Dream in the Desert is said to reflect the festival’s spirit of creativity, self-expression, and discovery.
The activation transports guests through four surreal worlds, each inspired by a Dream Foam fragrance—jasmine + sandalwood, vetiver + amber, sea spray + salt air, and white flower + tuberose. Designed as a transformational portal from the everyday into the extraordinary, the experience brings these fragrances to life through design, hidden surprises, and irresistible photo opps.
Campers at the festival will also be able to try the brand’s shampoo, conditioner and body wash products.
THE WHY? Dream in the Desert taps into research that nearly 90 percent of Gen Z and Millennials have their best ideas in the shower, inviting festivalgoers to step into an imaginative, sensorial world that mirrors the magic of a shower-fueled transformation.
The post Method to promote new body wash line at Coachella appeared first on Global Cosmetics News.
