The Ordinary busts beauty myths with latest campaign
The Ordinary has launched a campaign aimed at busting beauty myths to promote its GF15% Solution. The Estee Lauder Companies-owned brand ran an ad in a UK newspaper and has created a dedicated website to accompany the initiative. The post The Ordinary busts beauty myths with latest campaign appeared first on Global Cosmetics News.
THE WHAT? The Ordinary has launched a campaign aimed at busting beauty myths to promote its GF15% Solution. The Estee Lauder Companies-owned brand ran an ad in a UK newspaper and has created a dedicated website to accompany the initiative.
THE DETAILS “In a world where facts can be blurred and science, often filtered, the truth can be hard to find,” thetruthshouldbeordinary.com website reads. “So as we launch our new GF 15% Solution, we’re taking complex scientific papers and breaking them down to clarify industry myths.”
The ‘truth drops’ revealed on the website include whether natural ingredients are better, whether coral reefs are being damaged by sunscreen, whether concerns over aluminum in deodorants is justified and whether animal testing is widespread among cosmetics companies.
THE WHY? The Ordinary has always been aligned with ‘the science bit’ from its laboratory-inspired packaging to its focus on actives and this campaign is no exception.
The post The Ordinary busts beauty myths with latest campaign appeared first on Global Cosmetics News.
