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Super Pharm opens Israel’s first K-beauty department
Super Pharm has cut the ribbon on what it is claiming to be Israel’s first K-beauty department. The department is being trialled at the retailer’s concept store, Super-Pharm Gallery, before being rolled out to further branches. The post Super Pharm opens Israel’s first K-beauty department appeared first on Global Cosmetics News.
THE WHAT? Super Pharm has cut the ribbon on what it is claiming to be Israel’s first K-beauty department. The department is being trialled at the retailer’s concept store, Super-Pharm Gallery, before being rolled out to further branches.
THE DETAILS The department boasts the largest selection of K-beauty brands in the country, according to a report published by The Jerusalem Post, including some making their debut in the country.
THE WHY? K-beauty is trending worldwide and Israel is no exception. Danny Luzon, Deputy CEO and VP of Commerce at Super-Pharm, told the Jerusalem Post, “The Korean beauty industry has become a global market leader, with Seoul now synonymous with skin care. The launch of Super-Pharm’s K-beauty department is a game-changer for the Israeli skincare market. Super-Pharm is joining the ranks of leading beauty retailers worldwide by offering the most talked-about Korean skin care brands under one roof while delivering an international-level shopping experience in Israel.”
The post Super Pharm opens Israel’s first K-beauty department appeared first on Global Cosmetics News.
