Ciaté and Lottie London Collapse Amid Parent Company’s Administration
Parent company Brand Agency London Limited—home to cult-favorite cosmetics labels Ciaté and Lottie London—has entered administration. The post Ciaté and Lottie London Collapse Amid Parent Company’s Administration appeared first on Global Cosmetics News.
THE WHAT? Parent company Brand Agency London Limited—home to cult-favorite cosmetics labels Ciaté and Lottie London—has entered administration. Both brands’ websites and social channels have gone silent since January, prompting concerns about unfulfilled orders and refund issues.
THE DETAILS
- Brand Agency London’s accounts from March 2023 show fixed assets of £315,000 and current assets near £10 million, but total equity stood at just £204,200.
- Ciaté, launched in 2009 by serial beauty entrepreneur Charlotte Knight, built a strong cult following with its nail-focused beginnings and later makeup pivots, including star-studded collaborations.
- Lottie London debuted in 2014 with an affordable, cruelty-free product line targeting Gen Z, becoming known for viral hits like the Superfake Mascara and Freckle Tint.
- Despite entering 131 CVS stores in the US and selling at Walmart, Lottie London and the sister brands have reportedly ceased operations, leaving customers with unfulfilled orders.
THE WHY? Mid-tier beauty brands often find it challenging to compete during tough economic climates, especially when heavyweight names and celebrity-backed labels capture consumer spending. Rising costs, shifting consumer habits, and saturated market conditions have likely contributed to the administration of Brand Agency London
The post Ciaté and Lottie London Collapse Amid Parent Company’s Administration appeared first on Global Cosmetics News.
