Beiersdorf confirms FY guidance as Q12025 sales up 3.6 percent to €2.7 billion

THE WHAT? Beiersdorf has announced its results for the first quarter of fiscal 2025. The German manufacturer of Nivea said that group sales rose 3.6 percent in organic terms to €2.7 billion. The Consumer Business Segment generated sales of €2.3 billion, up 2.3 percent, driven by a strong performance by its Derma division.

THE DETAILS Indeed, Nivea put on a modest 2.5 percent, Beiersdorf said, while sales its Eucerin and Aquaphor brands leapt 11.4 percent. La Prairie continued to struggle with a challenging market environment in China and faced persistent headwinds in travel retail, leading to a 17.5 percent sales decline.

THE WHY? Vincent Warnery, CEO of Beiersdorf, explains, “In a continuously dynamic market environment, Beiersdorf’s positive performance in the first quarter of 2025 was fully in line with our expectations. It was driven by our ongoing commitment to expanding into white spaces and delivering breakthrough innovations.

“In addition, we are putting our house in order in China to set the foundation for future growth. Excluding the effects of our proactive measures in this key market, our Consumer quarterly performance was within our guidance. Furthermore, tesa got off to a strong start due to its high-performing electronics business and the low first quarter of 2024. As we look ahead into this year, we confirm our guidance for 2025 to deliver sustainable growth.”

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