Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test
Amid a wave of younger consumer enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the brand’s edgy identity and scents to appease a wider swath of consumers. The rebrand ... The post Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test appeared first on Beauty Independent.
Amid a wave of younger consumer enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the brand’s edgy identity and scents to appease a wider swath of consumers.
The rebrand
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The post Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test appeared first on Beauty Independent.
