Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™ Matte Powder Blush She says, “It was something that I thought could be fun for us ... The post Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC appeared first on Beauty Independent.
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush.
GetSet™ Matte Powder Blush
She says, “It was something that I thought could be fun for us
...
The post Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC appeared first on Beauty Independent.
