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Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing
Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms shuttering less than a year after launch and JLo Beauty’s Sephora eviction), celebrity beauty brands are bigger than ever. They surpassed $1 billion in sales for the first time in 2023 before hitting $1.2 billion last year, according to market research firm ... The post Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing appeared first on Beauty Independent.
Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms shuttering less than a year after launch and JLo Beauty’s Sephora eviction), celebrity beauty brands are bigger than ever. They surpassed $1 billion in sales for the first time in 2023 before hitting $1.2 billion last year, according to market research firm
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The post Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing appeared first on Beauty Independent.
