The Humble Deodorant Goes Bougie And Bankable
In 2017, as aluminum-free deodorants were transforming personal care for the pits, Unilever and Procter & Gamble moved to capture customers migrating to more natural options by purchasing Native and Schmidt’s, respectively. Now, the deodorant category is undergoing another transformation, with consumers reevaluating the role deodorants play in their routines. Rather than simply ... The post The Humble Deodorant Goes Bougie And Bankable appeared first on Beauty Independent.
In 2017, as aluminum-free deodorants were transforming personal care for the pits, Unilever and Procter & Gamble moved to capture customers migrating to more natural options by purchasing Native and Schmidt’s, respectively.
Now, the deodorant category is undergoing another transformation, with consumers reevaluating the role deodorants play in their routines. Rather than simply
...
The post The Humble Deodorant Goes Bougie And Bankable appeared first on Beauty Independent.
