“Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand

In the seven months she pitched Brazilian-inspired body care brand Gente to venture capital investors, model-turned-founder Marianne Fonseca faced skepticism, rejection and the constant refrain that its numbers “weren’t big enough.” Finally, she encountered one—Webster Capital founder Tony Olson—and crucially his Brazilian wife, Izobel, who understood it. “Sometimes you find that one investor that ... The post “Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand appeared first on Beauty Independent.

Apr 17, 2025 - 00:40
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“Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand

In the seven months she pitched Brazilian-inspired body care brand Gente to venture capital investors, model-turned-founder Marianne Fonseca faced skepticism, rejection and the constant refrain that its numbers “weren’t big enough.” Finally, she encountered one—Webster Capital founder Tony Olson—and crucially his Brazilian wife, Izobel, who understood it.

“Sometimes you find that one investor that

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The post “Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand appeared first on Beauty Independent.