Sun Bum travels coast to coast on promotional tour
Sun Bum is travelling across the US to spread the word about the importance of daily SPF. The sun care brand will embark on a coast-to-coast tour stopping at 10 cities and distributing free sunscreen at each Trust the Bum location. The post Sun Bum travels coast to coast on promotional tour appeared first on Global Cosmetics News.
THE WHAT? Sun Bum is travelling across the US to spread the word about the importance of daily SPF. The sun care brand will embark on a coast-to-coast tour stopping at 10 cities and distributing free sunscreen at each Trust the Bum location.
THE DETAILS According to a report published by Drugstore News, the brand has partnered with the Skin Cancer Foundation for the third consecutive year.
THE WHY? Evan Slater, Chief Marketing Officer at Sun Bum notes, “Sun Bum has its roots in Cocoa Beach where a small group of friends decided to make better products to help protect them and their loved ones from the harmful effects of the relentless Florida sun. This will always be our mission and we’re excited to connect with communities around the country and beyond who feel the same way about enjoying the outdoors AND protecting their skin. It doesn’t have to be a choice.”
The post Sun Bum travels coast to coast on promotional tour appeared first on Global Cosmetics News.
