Carol’s Daughter Enters a New Era With L’Oréal USA Sale
L’Oréal USA has confirmed the sale of its pioneering textured hair care label Carol’s Daughter to new ownership. The post Carol’s Daughter Enters a New Era With L’Oréal USA Sale appeared first on Global Cosmetics News.
THE WHAT? L’Oréal USA has confirmed the sale of its pioneering textured hair care label Carol’s Daughter to new ownership. Brand founder Lisa Price will become President and maintain equity in the business, partnering with an independent beauty entrepreneur renowned for building and scaling popular personal care brands.
THE DETAILS
- Carol’s Daughter has served the Black community for over 30 years, initially launched by Lisa Price in Brooklyn.
- Although now owned independently, L’Oréal USA will assist in transitioning operations, ensuring continuity for both staff and customers.
- The new partner has a proven track record, having previously acquired and grown lines like Ambi, AcneFree, Baxter of California, and Dermablend.
- Lisa Price’s ongoing leadership reflects her deep community ties and the brand’s legacy in championing textured hair care.
- David Greenberg, CEO of L’Oréal USA, praised Price’s forward-thinking entrepreneurship and emphasized Carol’s Daughter’s continued potential under new stewardship.
THE WHY? After an impactful run under L’Oréal’s umbrella, Carol’s Daughter is poised to flourish under dedicated leadership that honors its heritage. By returning Lisa Price to a central leadership role, the brand can pivot more nimbly to evolving consumer needs while preserving its core values and identity.
The post Carol’s Daughter Enters a New Era With L’Oréal USA Sale appeared first on Global Cosmetics News.
