Vogue Business

Generational Breakdown: Understanding the Gen X consumer

Gen X is more tapped into fashion, culture and tech than the 50-somethings of the past. We break down what they value and how brands can reach them.

Apr 21, 2025 - 05:35
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Generational Breakdown: Understanding the Gen X consumer
Gen X is more tapped into fashion, culture and tech than the 50-somethings of the past. We break down what they value and how brands can reach them.
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