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How Zales Is Marketing Diamonds to Gen-Z
In a move away from marketing fine jewellery as an occasion-specific opportunity, Zales is hoping to sell Gen-Z on diamonds and precious metals as everyday staples they can buy for themselves.
In a move away from marketing fine jewellery as an occasion-specific opportunity, Zales is hoping to sell Gen-Z on diamonds and precious metals as everyday staples they can buy for themselves.
