Avon Restructures Commercial Team, Expands Role of Axel Moricz de Tecso

Avon has expanded the role of Chief Commercial Officer Axel Moricz de Tecso to include oversight of the company’s Core Markets, in addition to his existing responsibilities across Global Sales and Omnichannel. The post Avon Restructures Commercial Team, Expands Role of Axel Moricz de Tecso appeared first on Global Cosmetics News.

Apr 21, 2025 - 06:05
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Avon Restructures Commercial Team, Expands Role of Axel Moricz de Tecso

THE WHAT? Avon has expanded the role of Chief Commercial Officer Axel Moricz de Tecso to include oversight of the company’s Core Markets, in addition to his existing responsibilities across Global Sales and Omnichannel.

THE DETAILS  Moricz de Tecso will now lead Avon’s Core Markets as part of a wider restructuring of the company’s commercial operations. The move consolidates several functions under his leadership, including Relationship Selling, Commercial Planning, Omnichannel, Analytics, and Relationship Centres. The company says the change reflects a shift to a portfolio-led operating model. Moricz de Tecso joined Avon in 2021, following its integration into Natura &Co, and has since led business transformation efforts across more than 35 markets in Europe, Asia, and Africa.

THE WHY? The new structure is intended to streamline Avon’s commercial operations and improve execution across its global cosmetics and personal care business, while supporting the brand’s ongoing shift toward a multi-channel distribution strategy.


The post Avon Restructures Commercial Team, Expands Role of Axel Moricz de Tecso appeared first on Global Cosmetics News.