Olaplex Q4 2024: sales drop 9.8 percent as professional channel plummets
Olaplex has announced its results for the fourth quarter of fiscal 2024. The hair care brand said sales dropped 9.8 percent in the three months to December 31, 2024 versus the same period in 2023. The post Olaplex Q4 2024: sales drop 9.8 percent as professional channel plummets appeared first on Global Cosmetics News.
THE WHAT? Olaplex has announced its results for the fourth quarter of fiscal 2024. The hair care brand said sales dropped 9.8 percent in the three months to December 31, 2024 versus the same period in 2023.
THE DETAILS By channel, DTC sales were up 2.5 percent and specialty retail increased 5.7 percent, although both gains were somewhat eclipsed by a 27.1 percent decline in the professional channel. By region, net sales rose 0.3 percent in the US while international sales plummeted 17.4 percent.
THE WHY? Amanda Baldwin, Olaplex’s Chief Executive Officer, comments, “I am pleased with our end to the year with our fourth quarter results ahead of the expectations we shared in November. During 2024 we laid a critical foundation for our business and brand transformation and I remain confident and optimistic about the strategies put in place as we step into a meaningful year ahead for the business.”
The post Olaplex Q4 2024: sales drop 9.8 percent as professional channel plummets appeared first on Global Cosmetics News.
