Unilever poised to purchase Wild in £230 million deal?
Unilever is rumored to be on the verge of agreeing the acquisition of Wild for £230 million. If the deal goes ahead, the deal would be one of the UK-based FMCG manufacturer’s most significant in the personal care space in recent years. The post Unilever poised to purchase Wild in £230 million deal? appeared first on Global Cosmetics News.
THE WHAT? Unilever is rumored to be on the verge of agreeing the acquisition of Wild for £230 million. If the deal goes ahead, the deal would be one of the UK-based FMCG manufacturer’s most significant in the personal care space in recent years.
THE DETAILS According to a report published by Sky News, quoting industry sources, the refillable deodorant brand was founded six years ago and turned its first profit in 2023 on the back of sales of £47 million.
THE WHY? Sky News reports that Unilever’s interest in Wild stems from its sustainable credentials and premium positioning, complementing its existing deodorant brands, Axe, Dove and Rexona. Both companies declined to comment when contacted by Sky News.
The post Unilever poised to purchase Wild in £230 million deal? appeared first on Global Cosmetics News.
