Trinny London Eyes Fresh Funding to Accelerate US Cosmetics Expansion
British beauty brand Trinny London is reportedly seeking new investment to support its expansion in the US cosmetics and personal care market. The post Trinny London Eyes Fresh Funding to Accelerate US Cosmetics Expansion appeared first on Global Cosmetics News.
THE WHAT? British beauty brand Trinny London is reportedly seeking new investment to support its expansion in the US cosmetics and personal care market.
THE DETAILS According to reports, Trinny London has hired a banker to explore potential funding opportunities as it looks to grow its presence in the United States. The brand, founded by Trinny Woodall in 2017, has previously raised capital from investors including Unilever Ventures and Downing. Trinny London opened a pop-up in New York City at the end of 2024 to test retail strategy and customer engagement ahead of a planned permanent store. This followed its initial US retail entry via Saks Fifth Avenue in 2022. The brand, which offers personalised and portable make-up and skincare products, used the pop-up to gather insights on location and sizing for future bricks-and-mortar developments.
THE WHY? The funding drive reflects Trinny London’s ambition to scale its business in the high-potential US beauty market. With growing consumer demand for customisable, multifunctional beauty products, the brand’s personalised approach positions it well for further international growth. A successful expansion would strengthen its position in the competitive prestige cosmetics space and deepen brand visibility outside the UK.
The post Trinny London Eyes Fresh Funding to Accelerate US Cosmetics Expansion appeared first on Global Cosmetics News.
