Natura &Co Q4 2024: Net revenue up 16.1 percent to BRL7.7 billion

THE WHAT? Natura &Co has reported its results for the fourth quarter of fiscal 2024. The Brazilian beauty behemoth said that net revenue rose 16.1 percent in the final three months of the year versus the prior year period, to BRL7.7 billion in constant currency.

THE DETAILS Growth was fueled by the strong performance of the Natura brand, partially offset by Avon’s flattish top-line in Brazil and its continued decline in Avon Hispanic markets.

EBITDA margin dipped 70 basis points to 9.1 percent, which Natura &Co attributed to impacts from system investments, marketing investments to fuel future growth and corporate expenses related to efforts to streamline the company.

THE WHY? Fabio Barbosa, Group CEO of Natura &Co, reveals, “2024 was another important year in the Group’s simplification strategy announced in July 2022. Following the divestments of Aesop and TBS, the deleveraging process, and the launch of Natura and Avon integration in Latin America (“Wave 2”) in 2023, 2024 was primarily marked by the successful completion of the Wave 2 in Brazil—our most important country—and the voluntary restructuring of API, which was concluded in December. Beyond these key initiatives, we continued to further streamline the Holding structure throughout the year.

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