L’Oreal named as official sponsor of K-Challenge
L’Oreal has signed an agreement to become an official sponsor for the K-Challenge and France’s SailGP team. The three-year partnership builds on L’Oreal’s link to elite sailing; the French beauty giant sponsored the French challenger in the 37th America’s Cup. The post L’Oreal named as official sponsor of K-Challenge appeared first on Global Cosmetics News.
THE WHAT? L’Oreal has signed an agreement to become an official sponsor for the K-Challenge and France’s SailGP team. The three-year partnership builds on L’Oreal’s link to elite sailing; the French beauty giant sponsored the French challenger in the 37th America’s Cup.
THE DETAILS With SailGP, L’Oreal will renew its connection to several of the team members from that team.
Stephan Kandler, Co-CEO, K-Challenge, comments, “The continued and renewed support of L’Oréal Groupe is a great source of pride for K-Challenge. It enables us to strengthen our team on the SailGP championship and to dedicate resources to training and excellence for young people and women in our sport. Our ambition is to bring together the greatest brands and personalities, symbols of French excellence, to win the greatest sailing trophies. Welcome to one of France’s most iconic companies!”
THE WHY? Nicolas Hieronimus, Chief Executive Officer, L’Oréal Groupe, explains, “We are excited to partner with K-Challenge and continue our enthusiastic support of the French sailing team in their pursuit of international sporting excellence. L’Oréal has always supported the ambitions of women and youth all over the world: with the 2024 America’s Cup and now, SailGP, we are championing them in the advanced sporting arena, while promoting our shared values of innovation and sustainability.”
The post L’Oreal named as official sponsor of K-Challenge appeared first on Global Cosmetics News.
