Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty

Five years since Rachel Reid launched Subtl with stackable products she could squeeze into a tiny cross-body bag for refreshing her makeup in the morning after she spent the night at her boyfriend’s house, a lot has changed for her and the brand. She married the boyfriend, raised $5.5 million in ... The post Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty appeared first on Beauty Independent.

Mar 18, 2025 - 23:10
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Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty

Five years since Rachel Reid launched Subtl with stackable products she could squeeze into a tiny cross-body bag for refreshing her makeup in the morning after she spent the night at her boyfriend’s house, a lot has changed for her and the brand. She married the boyfriend, raised $5.5 million in

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The post Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty appeared first on Beauty Independent.