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New Unilever boss shifts marketing spend from ads to influencers

​Unilever’s new CEO Fernando Fernandez is planning to radically boost investment in influencer marketing against traditional advertising.

Mar 19, 2025 - 10:08
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New Unilever boss shifts marketing spend from ads to influencers
​Unilever’s new CEO Fernando Fernandez is planning to radically boost investment in influencer marketing against traditional advertising.
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