The Business of Fashion

Milk Makeup Owner Waldencast’s Sales Rise 27.5%

Buzzy hits like Milk Makeup’s viral jelly blush helped drive double-digit growth for 2024, but executives said the start of 2025 will be flat.

Mar 19, 2025 - 11:28
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Milk Makeup Owner Waldencast’s Sales Rise 27.5%
Buzzy hits like Milk Makeup’s viral jelly blush helped drive double-digit growth for 2024, but executives said the start of 2025 will be flat.
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