ASA Sides with CTPA on Misleading ‘PPD-Free’ Hair Dye Claims

THE WHAT? The Advertising Standards Authority (ASA) has upheld a complaint from the Cosmetic, Toiletry and Perfumery Association (CTPA) over alleged ‘PPD-free’ claims in hair dyes that actually contain a related allergen, toluene-2,5-diamine sulfate (PTD).

THE DETAILS Dr Emma Meredith, Director-General of CTPA and a pharmacist, emphasizes the ruling’s importance in protecting allergic consumers from potentially severe reactions. Despite being labeled ‘PPD-free,’ the products in question feature PTD, which can trigger similar allergies in PPD-sensitive users, potentially leading to life-threatening events like anaphylaxis. CTPA’s formal complaint to the ASA followed an unsuccessful approach to the brand, whose marketing implied safety for PPD-allergic individuals despite employing a closely related chemical.

THE WHY?  In an industry where consumer trust is paramount, accurate product labeling and responsible marketing practices are critical to public health. The ASA’s decision underlines the need for transparent communication about ingredient risks, reinforcing the cosmetics and personal care sector’s responsibility to safeguard consumers from misleading claims.

The post ASA Sides with CTPA on Misleading ‘PPD-Free’ Hair Dye Claims appeared first on Global Cosmetics News.