L’Oréal Reports Slowest Quarterly Sales Growth Since Pandemic Amid China Weakness
L’Oréal’s fourth-quarter sales rose 2.5%, marking its slowest growth since 2020 and missing analyst expectations of 4.4%. The post L’Oréal Reports Slowest Quarterly Sales Growth Since Pandemic Amid China Weakness appeared first on Global Cosmetics News.
THE WHAT? L’Oréal’s fourth-quarter sales rose 2.5%, marking its slowest growth since 2020 and missing analyst expectations of 4.4%.
THE DETAILS
- Q4 sales reached €11.08 billion (US$11.49 billion), up 2.5% on a like-for-like basis, down from 3.4% growth in Q3.
- North America’s growth slowed to 1.4%, well below the 5.2% growth in Q3, as inflation impacted demand for skincare and makeup.
- North Asia sales declined by 3.6%, marking another quarter of contraction due to weak consumer spending in China.
- The Luxe division, including Valentino and Yves Saint Laurent beauty, grew by just 1%, falling short of the 5% growth analysts expected.
- China’s Singles Day shopping festival underperformed, as analysts suggest heavy discounts led to overbuying and returns.
- While China’s market remained challenging, L’Oréal emphasized its global outperformance with 5.1% full-year sales growth.
THE WHY? The company cited weak demand in China and slowing growth in North America, two of its largest markets, as key factors behind the slowdown. Despite challenges, full-year sales grew by 5.1%, with L’Oréal maintaining confidence in its ability to outperform the global beauty market in 2025.
The post L’Oréal Reports Slowest Quarterly Sales Growth Since Pandemic Amid China Weakness appeared first on Global Cosmetics News.
