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Louis Vuitton Adds Colour Cosmetics to its Portfolio
Louis Vuitton is launching a new line of makeup, La Beauté Louis Vuitton, later this year. Renowned British makeup artist Dame Pat McGrath will serve as the creative director. The post Louis Vuitton Adds Colour Cosmetics to its Portfolio appeared first on Global Cosmetics News.
THE WHAT? Louis Vuitton is launching a new line of makeup, La Beauté Louis Vuitton, later this year. Renowned British makeup artist Dame Pat McGrath will serve as the creative director.
THE DETAILS
- This marks Louis Vuitton’s first venture into cosmetics since the 1920s, when it sold powder compacts, brushes, and mirrors.
- Pat McGrath’s appointment follows her 20 years of backstage work with the brand and the success of her own label, Pat McGrath Labs.
- Parent company LVMH already runs successful beauty lines, including Dior Beauty, and owns the beauty retailer Sephora.
- Louis Vuitton’s existing fragrance range starts at $330 and is sold exclusively in the brand’s stores and concessions.
THE WHY? Several luxury fashion houses—Prada, Celine, and Rabanne—have introduced cosmetics in the past five years, broadening their brand offerings and tapping into a profitable and growing market segment. Louis Vuitton’s move follows this pattern, diversifying its product line and capitalizing on the momentum in the prestige beauty category.
The post Louis Vuitton Adds Colour Cosmetics to its Portfolio appeared first on Global Cosmetics News.
