Bath & Body Works unveils Disney collab
Bath & Body Works has announced the launch of its latest collaboration, a range of products celebrating Disney Princess characters. The line will hit shelves in store and the website this weekend and features six scents inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The post Bath & Body Works unveils Disney collab appeared first on Global Cosmetics News.
THE WHAT? Bath & Body Works has announced the launch of its latest collaboration, a range of products celebrating Disney Princess characters. The line will hit shelves in store and the website this weekend and features six scents inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana.
THE DETAILS The 85-product assortment is described as the US retailer’s ‘most extensive collaboration collection yet’ and comprises fine fragrance mist, body wash, cream, lip gloss, candles, hand soap and sanitizer.
THE WHY? Maurice Cooper, chief customer officer at Bath & Body Works. “Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation.”
The post Bath & Body Works unveils Disney collab appeared first on Global Cosmetics News.
