Lidl GB launches on TikTok shop
Lidl GB is preparing to make history as the first supermarket to sell through TikTok Shop in the UK. The German discounter will launch a series of protein products on the social media site this week. The post Lidl GB launches on TikTok shop appeared first on Global Cosmetics News.
THE WHAT? Lidl GB is preparing to make history as the first supermarket to sell through TikTok Shop in the UK. The German discounter will launch a series of protein products on the social media site this week.
THE DETAILS According to a report published by Retail Gazette, Lidl will sell a series of bundles priced at £5 containing protein products and limited-edition merch, with all proceeds to be donated to the NSPCC.
THE WHY? Lidl GB Marketing Director, Joanna Gomer told Retail Gazette, “With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering.”
The post Lidl GB launches on TikTok shop appeared first on Global Cosmetics News.
