Sandbridge Capital grows stake in Dedcool
Sandbridge Capital has increased its stake in functional fragrance brand Dedcool. The private equity firm is said to have taken on a ‘more significant minority position’, although financial terms of the deal were not disclosed. The post Sandbridge Capital grows stake in Dedcool appeared first on Global Cosmetics News.
THE WHAT? Sandbridge Capital has increased its stake in functional fragrance brand Dedcool. The private equity firm is said to have taken on a ‘more significant minority position’, although financial terms of the deal were not disclosed.
THE DETAILS According to a report published by WWD, quoting industry sources, Dedcool is expected to pull in sales of between US$25 million and US$30 million this year.
THE WHY? Fragrance is currently the fastest growing category in the US beauty market, WWD reveals. Ken Suslow, Founder and Managing Partner at Sandbridge Capital told WWD, “Carina is already well along in building a compellingly special brand – one that innovates its way across fragrance and other CPG categories that have long been starved of modernity and newness – artfully infusing the bespoke creativity that has fast become Dedcool’s much beloved calling card. I could not be more enthused to continue supporting Carina and her stellar Dedcool team along their amazing brand journey – the best is so clearly still yet to come as Dedcool’s runaway multichannel growth continues unabated.”
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