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Pureskin’s Gen Z Founders’ Vulnerability Drives Early Success In the Tough Skincare Market
Co-founders and brothers Brandon and Bryan Chu’s willingness to be vulnerable about acne, a condition embarrassing for many, allowed them to break into the skincare business and break through with consumers, with their brand Pureskin generating as much as $500,000 in first-year sales. “Putting our faces online and then having millions ... The post Pureskin’s Gen Z Founders’ Vulnerability Drives Early Success In the Tough Skincare Market appeared first on Beauty Independent.
Co-founders and brothers Brandon and Bryan Chu’s willingness to be vulnerable about acne, a condition embarrassing for many, allowed them to break into the skincare business and break through with consumers, with their brand Pureskin generating as much as $500,000 in first-year sales.
“Putting our faces online and then having millions
...
The post Pureskin’s Gen Z Founders’ Vulnerability Drives Early Success In the Tough Skincare Market appeared first on Beauty Independent.
